Honda Australia MPE's Motorcycle Division has launched an innovative and extensive All Terrain Vehicle (ATV) safety awareness campaign that stresses the simple, yet effective common sense motto that thoughtless, reckless riding behaviour can result in injury – in other words, "Stupid hurts". The Stupid hurts program by Honda is designed to deliver straightforward, no-nonsense messages encouraging users to follow manufacturers' recommendations and ride responsibly. Honda Stupid Hurts Motorcycle ATV Bike T-Shirt (black on cardinal)